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Luxury Brand Management (202404-LLecture)
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MI - Module Information
HOW “LUXURY BRAND” BE DEFINED?
Introduction of Luxury Brand
Chapter 2- Major Luxury Sectors
Different sector in luxury brand
Topic 3
BIHM - 7 - Presentation Slide
The Value of Brand
Group Name Submission
Group Name
Chapter 4 - The Legal Aspects and the defense of a Brand
The Legal Aspects and the defense of a Brand
Chapter 5 - Who are the Luxury Clients?
The Luxury Client
Chapter 6 - The New Consumer
The New Consumer
Chapter 7 - Brand Life Cycle
Brand Life Cycle.
Chapter 8 - Brand Identity
Brand Identity
Chapter 9 - Communication
Communication
Chapter 10 - Definition International Distribution
Definition International Distribution
Chapter 11 - Luxury Brand Relationships
Luxury Brand Relationships
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Course info
Luxury Brand Management (202404-LLecture)
Lecturer:
Sudhika Pradhan .
Skill Level
:
Beginner