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Delivering Value to Customers (202404-LLecture)
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WELCOME TO MKT 70104
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Lecture 2 video link
DVC Module information (MI) Booklet -APRIL 2024
Samples of CV Lit Review
eBook for reading - Roger Best
eBook for reading - Mktg Mgt
LITERATURE REVIEW TITLES
MODULAR COVER OF GA & IA
LITERATURE REVIEW SUBMISSION LINK
EXTRA NOTES FOR METRICS CALCULATION
GROUP ASSIGNMENT QUESTION (40%)
Company Name and team members for Group Assignment
GROUP ASSIGNMENT SUBMISSION
IA - LITERATURE REVIEW (20%)
FINAL EXAM
TOPIC 1
DVC introduction and discussion - Chapter 1 and 2
Book chapter - value satisfaction, loyalty and performance
Mkt Based Mgmt - RB 1
Chapter 1 - Market Orientation (Hooley)
MARKETING STRATEGY - CUSTOMER VALUE
TOPIC 2
Marketing Strategies and mktg plans
Kotler Marketing Research - Chap 4
Marketing profitability metrics -RB 2
Environmental analysis - Hooley
TOPIC 3
Chapter 3 RB - market potential, demand and share
Market demand - Kotler chap 4
TOPIC 4
Book Chapter - creating value & satisfaction
Value creation - RB 4
TOPIC 5
Segmentation - Hooley 7
Market Segmentation
Segmentation -RB 5
Target market - Hooley 9
STP Matrix Sample
TOPIC 6
Book Chapter - Procurement & Strategic sourcing
Dynamic capability as a resource
Positioning and perceptual mapping - Hooley 8
Kotler - Positioning
Product positioning -RB 7
TOPIC 7
Competitive analysis _RB 6
Kotler - competitive analysis
Kotler - Customer analysis
Kotler - organizational buyer analysis
Kotler - Customer value analysis
Harvard CV note
TOPIC 8
Kotler Keller Product Innovation
Kotler - Product strategy
KK - Brand Value & Equity
KK - service quality
KK Pricing strategy
KK - Placing strategies
Product value based pricing -RB
Marketing Channel
IMC 1
IMC 2
IMC
Marketing channel and distribution
PORTFOLIO COMPETITIVENESS STRATEGIES
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School of Medicine
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Degree/Master/Doctor Bridging Course
Micro-credential
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Course info
Delivering Value to Customers (202404-LLecture)
Lecturer:
Filzah Md Isa .
Skill Level
:
Beginner