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Media Management (202404-COM70304/COM72104)
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COM72104 - Module Information
COM72104 Assignment Briefs 2024/04
Class activity 1
Assignment 1: Industrial Report 40%
Class activity 2: Article review
Week 1, Tuesday, 23 April, Topic 1
Note 1: Organizational Structure and Functions of Media Organizations: Nature and structure of Media Organizations
Week 1: Thursday, 25 April, Topic 2
Note 2: Organizational Structure and Functions of Media Organizations: Nature and structure of Media Organizations
Topic 3
Note 3: Media Economics
Class activity 2: Article Review
Topic 4
Note 4: Corporate Strategy and Decision Making in Media Management
Extra Material: The Advertising Commodity Trap
(Independent reading) Decision Making Under New Management (George, S. 2008)
Topic 5
Note 5: Newspaper Management
(Independent reading) two articles
Topic 6
Note 6: Media selection and the changing roles of editorial staff and editorial-response system
Topic 7
Note 7: End to End Supply Chain Management
(Independent reading) Evolution in media supply chain: Adapting to post-COVID content production and distribution (Deloitte, 2022)
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Course info
Media Management (202404-COM70304/COM72104)
Lecturer:
Zulaikha Zubir .
Skill Level
:
Beginner