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Creative Advertising Strategy and Execution (202404-LLecture)
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General
WELCOME TO CASE!
MODULE INFORMATION
ASSIGNMENT BRIEFS
15 April - 21 April
MODULE INTRO
L1 CREATIVITY
22 April - 28 April
T1 Prospects
T1.2 Product & Pugilist
29 April - 5 May
L2 Research
L3 Strategy
Creative Brief Template
6 May - 12 May
A1 CP & CB (due 10 May)
L4 Big Idea
13 May - 19 May
L5.1 DESIGN PRINCIPLES
L5.2 DESIGN & TYPOGRAPHY
L5.3 PUTTING IT TOGETHER
L6 Copywriting
20 May - 26 May
A1 SUBMISSION (due 27 May)
27 May - 2 June
3 June - 9 June
23 October - 29 October
17 June - 23 June
24 June - 30 June
1 July - 7 July
8 July - 14 July
15 July - 21 July
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Advanced Diploma
Bachelors Degree
Course templates
Diploma
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Foundation/Certificates
LoadTest
Master Course
Masters Degree
Miscellaneous
School of Medicine
SoPU-CAL
SoPU-SACEi
Training and Development
Online Course
Degree/Master/Doctor Bridging Course
Micro-credential
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Student Guidelines for the Use of Generative AI
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Taylor's Library
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Course info
Creative Advertising Strategy and Execution (202404-LLecture)
Lecturer:
Jenny Heng Gek Koon .
Skill Level
:
Beginner