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Public Relations and New Media (202404-LLecture)
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Outline for Assignment 3: PR Plan (using new media strategies & tactics)
Topic 1: Intro to Media / Media Economics [15th April - 19th April]
Topic 1: Intro to Media / Media Economics
Top 10 Digital Trends 2024
Topic 2: Understanding Traditional Media & Topic 3: Understanding New Media [22nd April - 26th April]
Topic 2: Understanding Old Media & Topic 3: Understanding New Media
The Evolution of Traditional Media to New Media
Topic 4: Laws & Regulations in Malaysia [29th April - 3rd May]
Topic 4: Laws & Regulations in Malaysia
What are Cybercrimes?
Topic 5: Digital PR Strategy [6th May - 10th May]
Topic 5: Digital PR Strategy
Topic 6: Online Research [13th May - 17th May]
Topic 6: Online Research
Topic 7: Website Basics 1 [20th May - 24th May]
Topic 7: Website Basics 1
Topic 8: Website Basics 2 [27th May - 31st May]
Topic 8: Website Basics 2
Topic 9: Social Media Marketing [10th June -14th June]
Topic 9: Social Media Marketing (SMM)
Topic 10 & 11: Social Media Analytics 1 & 2 [17th June - 21st June]
Topic 10 & 11: Social Media Analytics 1 & 2
Topic 12: Media Monitoring [24th June - 28th June]
Topic 12: Media Monitoring
Topic 13: Effectiveness of New Media in the practice of PR [1st July - 5th July]
Topic 13: Effectiveness of New Media
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Advanced Diploma
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LoadTest
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Masters Degree
Miscellaneous
School of Medicine
SoPU-CAL
SoPU-SACEi
Training and Development
Online Course
Degree/Master/Doctor Bridging Course
Micro-credential
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Student Guidelines for the Use of Generative AI
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Course info
Public Relations and New Media (202404-LLecture)
Lecturer:
Sheila Yvonne Jayasainan .
Skill Level
:
Beginner