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Principles of Marketing (202404-MKT40204/MKT40404)
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Course data
General
Module Information [MI], Study Guide and Media Review
Module Information [MI]
Study Guide
Media Review
Tutorial Activities
Tutorial Number 3
Tutorial Number 4 & 5
Lecture Slides , Extra Lecture Notes / Slides
Lecture Slides
Recommended Textbook Purchase Information
Recommended Textbook Purchase Information
ONLINE TEST [20%][May 31, 2024; TIME:6:00pm to 7:00pm MALAYSIA TIME ZONE]
Online Test [20%]_April 2024 Semester_May 31, 2024 [week number 7, Friday]; 6:00pm-7:00pm
Group Progress Report [5%] [DUE : May 30, 2024 LATEST BY 11:00AM MALAYSIA TIME ZONE]
Digital Dropbox_Please submit your Group Progress Report Here
Group Written Assessment [35%]_Baskin-Robbins Malaysia or Häagen-Dazs Malaysia
Peer Evaluation Form for the Group Assessment [35%]
SDG Industry Matrix: Food, Beverage and Consumer Goods
Turnitin For Group Assessment [35%]
Digital Dropbox_Please Submit Your Group Assessment Here [35]
Sample Final Exam Questions From The April & August 2023 Semesters
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Course info
Principles of Marketing (202404-MKT40204/MKT40404)
Lecturer:
Alice Cheah Wai Kuan .
Skill Level
:
Beginner