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Public Relations Principles (202404-PRL40704/PRL40804)
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Module Information for PRL40704 > Diploma in Business (DIB) & Diploma in Accounting (DIA)
Module Information for PRL40804 > Diploma in Communication (DICM)
Assignment 1 Brief - PR Case Study for PRL40704 [for DIB/DIA students]
Assignment 1 Brief - PR Case Study for PRL40804 [for DICM students]
Topic 1: Intro to PR & Overview (Definitions & PR Components) [15th - 19th April]
Topic 1: Intro to PR & Overview (Definitions & PR components)
Topic 2: Roles & Responsibilities & Topic 3: PR in Organisational Setting [22nd - 26th April]
Topic 2: Roles & Responsibilities & Topic 3: PR in Organisational Setting
Topic 4: PR History & Evolution [29th April - 3rd May]
Topic 4: PR History & Evolution
Modern History of Public Relations
Topic 5: Theoretical Basis for PR [6th - 10th May]
Topic 5: Theoretical Basis for PR
Topic 6: PR Models [13th - 17th May]
Topic 6: PR Models
Topic 7 & 8: PR Process (Research & Planning) [20th - 24th May]
Topic 7 & 8: PR Process (Research & Planning)
Topic 9 & 10: PR Process (Action & Evaluation)[10th - 14th June]
Topic 9 & 10: PR Process (Action & Evaluation)
Topic 11 : PR in Corporate Sector (Corporate Communication) & Topic 12: Government Relations [24th - 28th June]
Topic 11: PR in Corporate Sector [Corporate Communication]
Topic 12: PR in Government Sector (Government Relations) [30th Oct - 3rd Nov]
Topic 13: PR in Non-Profit Sector [1st - 5th July]
Topic 13: PR in Non-Profit Sector
Topic 14: Final Exam Briefing & Revision Class [15th - 19th July]
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Advanced Diploma
Bachelors Degree
Course templates
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LoadTest
Master Course
Masters Degree
Miscellaneous
School of Medicine
SoPU-CAL
SoPU-SACEi
Training and Development
Online Course
Degree/Master/Doctor Bridging Course
Micro-credential
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Student Guidelines for the Use of Generative AI
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Course info
Public Relations Principles (202404-PRL40704/PRL40804)
Lecturer:
Sheila Yvonne Jayasainan .
Skill Level
:
Beginner