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Principles of Marketing (202401-MKT40204/MKT40404)
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Module Information [MI], Study Guide and Media Review
Module Information [MI]
Study Guide
Media Review
Lecture Slides , Extra Lecture Notes / Slides
Lecture Slides
Extra Lecture Notes / Slides
Extra Lecture Notes / Slides_Market Research Topic
Extra Lecture Notes / Slides_Business Market Topic
Lecture Slides_Advertising, PR and Sales Promotion
Lecture Slides_Personal Selling
Lecture Slides_Retailing
Lecture Slides_Pricing
Recommended Textbook Purchase Information
Recommended Textbook Purchase Information
ONLINE TEST [20%][FEB 5, 2024; TIME:7:00pm to 8:00pm MALAYSIA TIME ZONE]
Online Test [20%]_Jan 2024 Semester_Feb 5, 2024 [week number 5 , Friday]; 7:00pm-8:00pm
Group Progress Report [5%] [DUE : FEB 5, 2024 LATEST BY 1:00PM MALAYSIA TIME ZONE]
Digital Dropbox_Dr Alice Class's_Section 1 [Tuesday 3pm & Thursday 10am]
Digital Dropbox_Dr Alice's Class_Section 2 [Wednesday 8am & Thursday 8am]
Digital Dropbox_Dr Alice's Class_Section 3 [Tuesday 8am & Wednesday 10am]
Digital Dropbox_Dr Alice's Class_Section 4 [Tuesday 1pm & Wednesday 2pm]
Digital Dropbox_Irma's Class_Section 5 [Tuesday 4pm & Wednesday 4pm]
Group Written Assessment [35%]_Beryl Chocolate and Confectionery Sdn. Bhd.
Peer Evaluation Form for the Group Assessment [35%]
Turnitin_Turn In Your Group Assessment [35%] Here To Check Duplication Percentage
Digital Dropbox_Section 1 [Tue 3pm & Thurs 10am]_Submit Your Assessment [35%] Here
Digital Dropbox_Section 2 [Wed 8am & Thurs 8am]_Submit Your Assessment [35%] Here
Digital Dropbox_Section 3 [Tue 8am & Wed 10am]_Submit Your Assessment [35%] Here
Digital Dropbox_Section 4 [Tue 1pm & Wed 2pm]_Submit Your Assessment [35%] Here
Digital Dropbox_Section 5 [Tue 4pm & Wed 4pm]_Submit Your Assessment [35%] Here
Independent Learning Week [Week Number 6]
Dr Alice's Class (Section 1: Tuesday 3pm-5pm & Thursday 10am-12nnon)
Dr Alice's Class (Section 2: Wednesday 8am-10am & Thursday 8am-10am)
Dr Alice's Class (Section 3: Tuessday 8am-10am & Wednesday 10am-12noon)
Dr Alice's Class (Section 4: Tuesday 1pm-3pm & Wednesday 2pm-4pm)
Ms. Irma's Class (Section 5: Tuesday 4pm-6pm & Wednesday 4pm-6pm)
Lecture Recording for Public Holiday Thursday Jan 25 2023
Lecture Recording_Tuesday Jan 30, 2024_Dr. Alice Was Unwell_Topics: New Product Developmet Process & Services
Sample Final Exam Questions From The April & August 2023 Semesters
Sample Final Exam Questions From The April & August 2023 Semesters
Results Pre-Final Exam [60%]_Only Sec 1 to Sec 4
Results Pre-Final Exam [60%]_Only For Section 1 to Section 4
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Course info
Principles of Marketing (202401-MKT40204/MKT40404)
Lecturer:
Alice Cheah Wai Kuan .
Skill Level
:
Beginner