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Public Relations Writing (202401-SLecture)
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Announcements
Submission of Assignment 1B: Individual Media Release & Fact Sheet [20%]
Online Quiz [Assignment 1A - 10%]
Submission of Assignment 2: Online Media Kit [DUE: Wednesday, 21st February 2024 before 4PM]
Week 1 [8th Jan to 12th Jan 2024]
Topic 1: Introduction to PRW module & Getting Started in Writing
Topic 2: Becoming a Persuasive Writer
Week 2 [15th Jan to 19th Jan 2024]
Topic 3: Writing News Release
Topic 4: Preparing Fact Sheet, Advisories, Media Kits and Piches
Week 3 [22nd Jan to 26th Jan 2024]
Topic 5: Creating News Features
Week 4 [29th Jan to 2nd Feb 2024]
Topic 6: Message Strategy, Storytelling and Branding
Topic 7: Avoiding Legal Hassles
Week 5 [5th Feb to 9th Feb 2024]
Topic 8: Tapping the Web & Digital Media
Topic 9: Newsletters. Brochures & Intranets
Week 7 [19th Feb to 23rd Feb 2024]
Topic 10: Using Direct Mail & Advertising
Topic 11: Writing Emails, Memos & Proposals
Topic 12: Giving Speeches & Presentations
Final Exam Briefing & Revision [21st Feb 2024]
Final Exam Briefing & Revision [Thurs, 22nd Feb 2024]
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LoadTest
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School of Medicine
SoPU-CAL
SoPU-SACEi
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Online Course
Degree/Master/Doctor Bridging Course
Micro-credential
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Student Guidelines for the Use of Generative AI
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Course info
Public Relations Writing (202401-SLecture)
Lecturer:
Sheila Yvonne Jayasainan .
Skill Level
:
Beginner