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An Introduction to Mass Communication (202306-SLecture)
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Module Information (latest updated)
Module Information Booklet (old version, but still relevant for weekly outline for Summer Semester)
Link to our E-book textbook: Joseph Turow's 'Media Today'
Short Film Group Namelist
Week 1 - Introduction to the Module; Introduction to Communication, Mass and Other Forms
Week 1 Lecture Slides Introduction to the Module
Week 1 Lecture Slides Introduction to Communication: Mass and Other Forms
Miro Board for Analyzing Media Message
Miro Board for Creating Your Own Media Message
YouTube Video 1 - Introduction to Media Literacy
YouTube Video 2 - The History of Media Literacy A
YouTube Video 3 - The History of Media Literacy B
Padlet for Media Literacy
Week 2 - Traditional and Critical Approaches to Mass Communication ; The Business of Media
Week 2 Lecture Slides Traditional and Critical Approaches to Mass Communication
Week 2 Lecture Slides The Business of Media
Week 3 - Controls on Media Content; The Internet Industry
Week 3 Controls on Media Content Lecture Slides
Media Ethics Case Study 1 - Underrepresentation and Stereotypes in the Media
Media Ethics Case 2 - Kobe Bryant
Media Ethics Case Study 3 - Prophet Muhammad Caricatures
Week 3 The Internet Industry Lecture Slides
Net Neutrality Article 1
Net Neutrality Article 2
China and Facial Recognition Article 1
China and Facial Recognition Article 2
Week 4 - The Book Industry ; The Newspaper Industry
Week 4 The Book Industry Lecture Slides
Who Invented Books? - YouTube video 1
How a Gutenberg Printing Press Works - YouTube video 2
Week 4 The Newspaper Industry Lecture Slides
Do Newspapers Matter in the Digital Age? - TedEx Talk 1
Can Print Media Survive the Digital Age? - TedEx Talk 2
What is an Echo Chamber?
Week 5 - The Magazine Industry; The Recording Industry
Week 5 The Magazine Industry Lecture Slides
Inside the Great Magazines Documentary (Watch Parts 1 and 2)
Week 5 The Recording Industry Lecture Slides
From the Phonograph to Spotify: A Brief History of the Recording Industry YouTube video
Taylor Swift - Entitled?
Why do So Many Musicians Hate Spotify?
Should Spotify Change the Way it Pays Artists? - RollingStone
Does Spotify Pay Artists a Fair Rate? - LATimes
The Economics of Spotify
A Decade under Spotify's Streaming Influence - MTV
Spotify vs Apple Music vs Tidal — Who pays artists more?
** Loud and Clear by Spotify **
1877 - Thomas Edison announces his invention of the phonograph
1878 - Thomas Edison patents the phonograph
Week 6 - The Radio Industry ; The Movie Industry
Week 6 The Radio Industry Lecture Slides
Miro Board - Radio Industry In-Class Activity
Week 6 The Movie Industry Lecture Slides
What is Whitewashing and Why is it Harmful?
‘The idea that it’s good business is a myth’ – why Hollywood whitewashing has become toxic
Whitewashing in Hollywood: 2000 – 2019
10 Movies That Have Been Accused of Whitewashing
Issues and Trends in Film - The Influence of Hollywood ; The Role of Independent and Foreign Films ; Piracy
American Cultural Imperialism
Cultural Imperialism: Hollywoodization
Cultural Imperialism or Economic Necessity?: The Hollywood Factor in the Reshaping of the Asian Film Industry
Can foreign-language films ever win over Hollywood?
Why Don't Americans Watch Foreign Films?
Piracy Presentation Slides
Piracy Handout
Cultural Colonialism Presentation Slides
Cultural Colonialism Handout
Whitewashing Presentation Slides
Week 7 - The Television Industry
Week 7 Lecture Recording
Week 7 The Television Industry Lecture Slides
AI-Generated Coca-Cola Ad
Article on Coca-Cola's AI-generated ad
Individual Reflective Piece (25%) - Guidelines and Examples
Guide 1 - Gibbs' Reflective Cycle
Guide 2 - Gibbs' Reflective Cycle
Example of 6-panel Comic Strip Templates on Canva
Example of Storyboard Template
Rubric for Individual Reflective Piece (Visual Communication using Storyboard/Comic Strip)
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Course info
An Introduction to Mass Communication (202306-SLecture)
Lecturer:
Jacqui Kong Huiyi .
Skill Level
:
Beginner