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Consumer Behaviour [Master Course]
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GETTING STARTED !
Announcements
About the Course
About Instructor
Detailed MI for March 2022 Sem
Study Guide for March 2022 Sem
Introduction - Before Online Class Begins!
Getting to Know Each Other!
Group Assignment (40%)
Formation of Group members - Consumer Behaviour Group Assignment Aug 2022 sem
Group Assignment Question - March 2022
Cover Page for Survey
Week 1: Consumer Behaviour and Technology
Week 1: Self-Reflection
Lecture Videos - Week 1
Lecture 1 - Chapter 1
Additional Learning Materials_Lecture 1 Video
Checkpoint 1: Peer Learning Activity
Week 2: Consumer Motivation and Personality
Week 2: Self-Reflection
Week 2 - Lecture Videos
Lecture 2 - Chapter 3
Lecture Video 2
Checkpoint 2: Peer Learning Activity
Week 3: Consumer Perception and Positioning
Week 3: Self-Reflection
Week 3 - Lecture Video
Lecture 3
Checkpoint 3: Peer Learning Activity
Week 4: Consumer Learning
Lecture 5 Chapter 5
Section 1,2,3,4 & 6 (Tutor is Ms. Connee): Leave your answers here
Section 5 & 7 (Tutor is Ms. Neliza): Leave your answers here
Task and Digital Submission for Week 5
Week 5: Consumer Attitude Formation and Change
Lecture 6 Chapter 6
Task and Digital Submission for Week 6
How livestreaming increases product sales
Week 6: Persuading Consumers
Lecture 7 Chapter 7
Task and Digital Submission for Week 7
ASSIGNMENT (50%)
Approach or Avoidance?
Sigmund Freud's Psychoanalytic Theory Explained
The role of personality traits in motivating users' continuance intention towards FB
Task and Digital Submission for Week 2 (due by Sunday; 10 April 2022 before 5pm)
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Advanced Diploma
Bachelors Degree
Course templates
Diploma
Doctoral Degree
Foundation/Certificates
LoadTest
Master Course
Masters Degree
Miscellaneous
School of Medicine
SoPU-CAL
SoPU-SACEi
Training and Development
Online Course
Degree/Master/Doctor Bridging Course
Micro-credential
Home
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Dashboard
My Courses
User Guide
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Lecturer
Student
Mobile App
Wiki
Student Guidelines for the Use of Generative AI
More
Collapse
Expand
X-Studio Booking
Taylor's Library
Student TES
Course info
Consumer Behaviour [Master Course]
Skill Level
:
Beginner