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Interactive and Digital Marketing [Master Course]
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Course data
General
Announcements
Module Information Booklet (MIB)
Aug21: Individual and Group Assignment (Register Here)
Harvard Referencing Guide
Announcements
Tutorial Recordings - Section 1
Tutorial Recordings - Section 2
Tutorial Recordings - Section 3
Topic 1
Aug21: Lecture 1 - Introducing Digital Marketing
Topic 2
Tutorial 1
Aug21: Lecture 2 Micro environment
Aug21: Lecture 2 Macro-environment
Submission of Lecture Activity (Section 1, 2, and 3)
Topic 3
Vettons Company Profile
Aug21 Survey: Choice of Lecture Delivery
Tutorial 2a
Tutorial 2b
Aug21: Lecture 3 - Digital Marketing Strategy
Submission of Lecture 3 Activity
Additional Reading Corner
Topic 4
Tutorial 3
ATTENTION (Tutorial Section 1)
Aug21: Lecture 4- Marketing Mix and Digital Media
Submission of Lecture Activity 4
Topic 5
Tutorial 4
Aug21: Lecture 5 - Relationship Marketing
Lecture Activity: Online Quiz
Topic 6
Case Study: Dell
Tutorial 5
Aug21: Lecture 6 - Delivering Digital Experience
Online Quiz - Lecture 6
Information Corner - Understanding Digital Customers in Malaysia
Journal Articles
Topic 7
Tutorial 6
Case Studies
Aug21: Lecture 7 - Campaign Planning for Digital Media
Online Quiz - Lecture 7
Topic 8
Biggest Mobile Data Breach
Topic 9
Tutorial 7
Aug21: Lecture 8 - Marketing communications using digital media channels
Online Quiz - Lecture 8: Marketing Communications
Topic 10
Tutorial 8
Aug21: Lecture 9 - Evaluation and Improvement of Digital Channel Performance
Online Quiz: Lecture 9: Evaluation and Improvement of Digital Channel Performance
Topic 11
Tutorial 9
Aug21: Lecture 10 - B2C Digital Marketing Practice
Online Quiz: Lecture Activity
Topic 12
Tutorial 10
Aug21: Lecture 11: B2B Digital Marketing Practices
Online Quiz: Lecture Activity
Topic 13
Lecture Activity: Mock Exam (self-directed and self-paced)
Tutorial 11
Topic 14
Resit Exam - Jan 2022
RESIT EXAM PAPER
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Advanced Diploma
Bachelors Degree
Course templates
Diploma
Doctoral Degree
Foundation/Certificates
LoadTest
Master Course
Masters Degree
Miscellaneous
School of Medicine
SoPU-CAL
SoPU-SACEi
Training and Development
Online Course
Degree/Master/Doctor Bridging Course
Micro-credential
Home
Home
Dashboard
My Courses
User Guide
Collapse
Expand
Lecturer
Student
Mobile App
Wiki
Student Guidelines for the Use of Generative AI
More
Collapse
Expand
X-Studio Booking
Taylor's Library
Student TES
Course info
Interactive and Digital Marketing [Master Course]
Lecturer:
Leow Yen Mee .
Skill Level
:
Beginner